florida

Retro Tropical Charm by Victoria Langford

I had a little time on my hands before Father's Day this year, so decided to go full out in creating a card/ poster for my dad. Growing up in the cloudy Midwest, he moved up and out and has happily lived in Florida three times (this last time it stuck). I delved into vintage tropical postcards, ranging from Florida to Hawaii, and decided to do a painting and a lettering piece. 

The painting came together quickly. Figuring out the lettering was a challenge, and I took influences from the Fender guitar logo (he also loves Fender guitars), and cheesed it up a bit by adding the sunshine gradient and stroke.

Then I played around with alternate looks to capitalize on the retro feel. Jury's out on which I prefer.